Shorter post for you today, because I’m taking Stephen King’s advice:
If you don’t have time to read, you don’t have time (or the tools) to write. Simple as that.
That being said, it would be a shame to read such a wonderful book without sharing it with you. For many years I have operated some form of a blog, and I used the “business model” that pretty much everyone else on the planet does – product/idea first, platform second, marketing/audience third. Pulizzi says we’ve got it all wrong.
Content Inc. is revolutionary. It gives study after study proving that businesses, individuals, and start-ups are most effective if they focus on building their audience first. All this time I had it wrong. That’s why it will be some time before you find any product on this site, just discoveries. That’s why I plan on routinely asking my subscribers what about the District they’d like to know more about. That is why this little community is so important – because together we’re building an audience.
If you want to know more about how you can build an audience of your own, and then build a functioning product and business (with your audiences’ help of course – they’re the hero, not you), then Content Inc. is for you.
I’m off to Dallas for a business trip. Look for a guest post tomorrow!