The World is Flat (New York: Farrar, Straus and Giroux, 2005)
Why is it that bloggers can make $10 million in a year? Literally all they do is reorder 0s and 1s all day. Why is it that someone in China or India can run a drive-through in Colorado? How did outsourcing come to exist? Does it make American companies profit more? The World is Flat answers all these questions and more.
As people living in 2016, we need to know that the playing field is flat. Globally. Meaning that you can start a blog, outsource its marketing, sell exotic flowers to people in Nebraska, all without leaving your home. Understanding the playing field – understanding you have just as much voice power as major companies – can enable you to be outrageously successful. So…why are you working your normal, mundane, everyday job? Is it because you feel as if it’s your only choice? Maybe it’s not. Read The World is Flat and let me know what you think.
Content Inc. (New York: McGraw Hill, 2015)
Shorter post for you today, because I’m taking Stephen King’s advice:
If you don’t have time to read, you don’t have time (or the tools) to write. Simple as that.
That being said, it would be a shame to read such a wonderful book without sharing it with you. For many years I have operated some form of a blog, and I used the “business model” that pretty much everyone else on the planet does – product/idea first, platform second, marketing/audience third. Pulizzi says we’ve got it all wrong.
Content Inc. is revolutionary. It gives study after study proving that businesses, individuals, and start-ups are most effective if they focus on building their audience first. All this time I had it wrong. That’s why it will be some time before you find any product on this site, just discoveries. That’s why I plan on routinely asking my subscribers what about the District they’d like to know more about. That is why this little community is so important – because together we’re building an audience.
If you want to know more about how you can build an audience of your own, and then build a functioning product and business (with your audiences’ help of course – they’re the hero, not you), then Content Inc. is for you.
I’m off to Dallas for a business trip. Look for a guest post tomorrow!
David and Goliath (New York: Little, Brown and Company, 2013)
Malcolm Gladwell has a talent for taking everything you believe about a subject and proving that you’re wrong. But in the case of David and Goliath, that’s a wonderful thing.
Have you ever wondered why we almost always cheer for the underdog? It doesn’t matter if it’s sports, politics, stocks, companies, you name it – we think underdog victories are magical. Why is that? Why don’t we adopt the strategies of an underdog more often in our daily lives? They work, Gladwell says. How can you succeed in taking on your metaphorical Goliath?
Gladwell’s analysis of the psychology behind underdog victories is a must-read, especially for those of us up against the status quo. Give it a try and let me know what you think!
Tribes (New York: Penguin Group, 2008)
Seth Godin’s Tribes is one of the books that got me off of my couch of ideas and into the workspace of reality. If you’re a dreamer needing a push to become a leader – someone who implements change into the status quo for the betterment of the market – you need to read this book. The world is calling out to you to step into your limelight. All you need is this little nudge out the door.